Thanks so much for having us. We brought a special wine.

What? You want me to put this $50 Nebbiolo, which we just spent 25 minutes picking out, on the kitchen counter along with all those cheap no-name merlots that your B-list friends brought?

In living rooms nationwide, the scene is played out over and over again.

But if you remember to use Toast-Its, your best oenophilic efforts won't go unnoticed by your hosts the morning after. Each stylish tag wraps around the bottle, covering the label.

When the host goes to store the wine in the cellar or rack, they can pull it off (so they can read the original label) and leave only a perforated little card with your name and a note.

This clever idea is the first product from Hi-Industries, a new company started by local branding agency IMAGEHAUS. Owner/founder Jay Miller came up with the idea and along with his team of uber-creative types designed the cool-clever wine-label line. It's rather genius.

Because -- be honest -- half the fun of giving is getting proper credit.

Toast-Its, $3.99 each, available online only.

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FIZZY FREEBIE
Three PopFizzDaily subscribers will win a free set of Toast-Its. Just respond to this email with your name and mailing address by 5 p.m. today (Tuesday).

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