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June 1st, 2010 Issue dayid

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Being overextended has its drawbacks. Especially when it comes to accessorizing.

Take today: You've got a business lunch, early drinks, a work dinner, and a late-night birthday party. All without a single stop at home to switch bags. What the heck do you carry to all of the above events?

Aimee Richcreek Baxter, a local mom-on-the-go, had a similar problem, so she went ahead and designed the perfect all-day bag/solution -- Heddy Freddy .

She created an eight-pocket "module" to hold necessities (wallet, lipstick, pens, phone and more) which can be transferred to various occasion-appropriate handbag shells.

You change seamlessly from day-to-day to night out and back again. Or switch things up depending on your mood or the season.

So they're versatile enough to travel into any territory at any time of day.

Much like you.

Heddy Freddy showroom, 1595 Selby Av, St. Paul. Grand opening: June 4 (4 to 8 p.m.), June 5 (10 a.m. to 5 p.m.) and June 6 (noon to 5 p.m.). Regular hours start June 10: Thursdays (5 to 8 p.m.) and Saturdays (10 a.m. to 1 p.m.).

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