Shopping. For most men, the dressing room evokes fits of terror. Ask the salesman for help? Are you kidding? You're talking about the guy who won't even use OnStar in the privacy of his own car.
Gentlemen, you'll never have to do the fashion flounder again. Bluepeg is here to help.
The new store is the joint effort of real life couple Sacha Martin (Bluebird, Ladyslipper) and Adam Tischler.
It's a love story, actually. When Adam was courting Sacha, he suggested they meet at Fuji-Ya (a block from his place). She informed him that in the "the game of 'Life,' the blue peg was always in the driver's seat and the pink peg was always in the passenger's seat."
Taking her hint, he picked her up (in Northeast Minneapolis) and more than two years later, Bluepeg was born.
The two have created a witty gentleman's counterpart to Bluebird Boutique with denim from J Brand and Postage, plaid shirts from Zachary Prell, oversized watches by Nixon, work boots by Wolverine and ties from local label Pierrepont Hicks.
You (or your bluepeg) will undoubtedly fall for something there.
Bluepeg, 50th & France, 4946 France Av. S, Edina, 952-847-4777.
Grand opening party: Thursday, August 26, 6 to 9 p.m. Search for Bluepeg on Facebook for details.