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Tag, You're It!

September 22nd, 2010 Issue dayid

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Anonymity has its place: donation forms, online surveys, Cops episodes.

Other times, you want to stamp your name in bold letters and hang it where everyone can see it.

Especially when there's a story behind an item. It's not like you stumbled on the perfect tee for your I-only-wear-humanely-picked-threads sister during your lunch hour. Or that rubber skeleton you've been passing around your family for years hides itself. You want credit.

Get it with Itizen. The new concept lets you tag items for free, if you print your own or a small fee if you order them. Then register the item at the company's website and start telling its story.

The Minneapolis-based company was launched over the summer by Mary Fallon, Dori Graff and Andrew Norell.

Artists and Etsy types have been using them to trace their creations whereabouts and act as a community for objects.

You might want to start tracking everything you give away or lend out right now.

That way, they'll always have your name written all over them.

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